This article describes how the Stop Climate Chaos coalition used the Internet to launch a successful campaign

The Internet has huge potential to spread messages rapidly and effectively to large numbers of people. It can bring together communities, inspire individuals to action and through collaborative activity, make a difference in the physical world.

I Count is the public facing campaign of Stop Climate Chaos, the coalition of major non-governmental organisations committed to making a difference around climate change. I Count is now the main brand for the work of the organisation.

Coming together

Initiated by five founder member organisations, the coalition has grown to over 50 (at February 2007), including development, women’s, student organisations and trade unions. The coalition launched in September 2005 and inspired by the success of the Trade Justice campaign, Jubilee 2000 and Make Poverty History - campaigns which genuinely engaged mass numbers of people – I Count was born.

http://www.icthubknowledgebase.org.uk/campaigning

 

Its worth reading........